We specialize in crafting tailored Email & SMS strategies—from compelling copy to seamless design and ongoing optimization—empowering DTC e-commerce brands to build unique experiences and drive consistent revenue growth.
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Growing an e-commerce brand is relentless. Between running ads, managing inventory, handling customer service, optimizing the website, and creating content, email & sms often gets pushed to the back burner.
Maybe you've hired agencies before. They promised the world—“We’ll make email & SMS your #1 revenue channel!”—but after a few months, all you got were cookie-cutter campaigns, weak strategy, and results that didn’t justify the spend.
Or maybe you know email & SMS should be driving 30%+ of your revenue, but despite your best efforts, you feel like you’re spinning your wheels. You’ve tested flows, segmented audiences, and even optimized the copy/designs over and over—but it’s still not where it should be.
The truth is, doing retention right isn’t a side task—it’s an entire ecosystem. And when you’re already wearing every hat in your business, dedicating the time, expertise, and resources to truly scale it? Nearly impossible.
Sound familiar?
It isn’t just about sending emails—it’s about building a machine that works for your brand. That’s why we don’t operate like a typical agency. We’ve built a proven retention ecosystem where each expert on our team specializes in exactly what they do best:
🎯 Strategists who map out a revenue-driven plan aligned with your brand’s long-term vision.
📝 Copywriters who craft messaging that speaks directly to your customers and keeps them coming back.
🎨 Designers who create scroll-stopping, high-converting visuals that drive action.
⚙️ Tech Experts who ensure seamless implementation, integration, and execution.
📊 Optimization Specialists who analyze, test, and refine—so performance never plateaus
With Kracked Retention, you’re not getting a ‘set and forget’ agency—you’re stepping into a transparent, data-driven system where you always know what’s running, how it’s performing, and how it aligns with your goals.
At Kracked Retention, We Focus On Helping E-commerce Brands Boost Revenue & Build Unique Experiences For Their Customers
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Most brands focus on the first sale—we focus on what happens next. Through strategic email & SMS flows, personalized touchpoints, and data-driven messaging, we transform one-time buyers into repeat customers who genuinely love your brand.
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Retention isn’t just about sending more emails—it’s about sending the right message at the right time. Our system is designed to increase customer lifetime value by optimizing every touchpoint, so you’re not just making more sales—you’re building deeper, more profitable relationships.
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Scaling isn’t always about working harder—it’s about working smarter. Instead of constantly chasing new customers, we implement proven systems into your brand that will keep your existing customers engaged, spending, and coming back—so your brand grows without the stress of ever-rising ad costs.
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4All Family, a two-person team primarily focused on Amazon, needed a boost in their email marketing to unlock incremental revenue. While their account was healthy, there were clear gaps: outdated flows and a lack of strategic campaign cadence. That's where Kracked Retention stepped in.
Here’s how we turned things around:
1. Identifiy Opportunities – We dig deep into their existing email strategy and pinpointed two key issues: outdated flow strategy and no existing campaign schedule.
2. Rebuilt Email Flows – We restructured their flows with a conversion-focused strategy, following best practices to increase conversions per recipient.
3. Optimized Campaign Strategy – We introduced a consistent, well-timed campaign cadence that aligned with their audience’s needs and buying behaviors.
4. Achieved Sustainable Results – By implementing this tailored approach, we not only increased short-term conversions but also boosted long-term deliverability, setting them up for sustained success.
Campaign Revenue Before: $0
Campaign Revenue After: $65,322
By working closely with their team and seamlessly integrating the right systems, 4All Family started seeing results within 45 days, achieving an impressive 16.6x ROEI from their campaigns alone—and continued to see month-over-month growth after the systems were fully implemented.
We develop a retention-focused email & sms strategy tailored to your unique growth goals, ensuring every step aligns with your vision.
Our team creates powerful copy and eye-catching visuals that reflect your brand’s identity, voice, and deeply resonate with your audience.
Once we’ve clearly defined your objectives, we onboard, begin executing, and implement your tailored strategy—whether building from scratch or optimizing specific areas of your existing approach.
Once everything is implemented and approved, we go live. From here, our goal is to continuously collaborate, managing a consistent cadence, refining processes, and optimizing with reporting and proposals to point out new opportunities to ensure sustainable growth.
Schedule A CallOur systems are built to keep things easy for you and your team. We do the heavy lifting and you reap all of the rewards.
Start with a conversation with our team to figure out exactly what you need.
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Once we define what you need we get to work on putting exactly that together.
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Once you approve everything we go live and begin the optimization cycle.
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We act using data as our compass and are here to be your data gurus to support each and every decision.
We’re equipped to handle brands of all types and sizes, embracing every challenge to drive your growth. No matter the industry or obstacle, we’re here to craft a retention strategy that works for you.
With nearly $100M in attributed revenue, brands leveraging our proven strategies and strong partnerships see an average return of 8.0x on their email spend. All driven by a system designed to maximize ROI and fuel sustained growth.
We’re not just another agency—we’re here to be your long-term partner. Our goal is to continuously support and evolve your retention strategy for sustained success in the years to come.
Kracked Retention partners with ambitious e-commerce brands ready to shift their focus from just acquiring new customers to truly maximizing the value of their existing ones. Whether you're facing challenges with churn, underperforming email & SMS, or want to build deeper, more profitable customer relationships, we’ve got you covered.
You could, but here’s the reality: email & SMS marketing isn’t a simple add-on—it’s a system that requires expertise, time, and constant optimization. Much like you wouldn’t perform complex surgery on yourself, the same applies to retention. Most brands partner with us because they know email & SMS can drive 30%+ of their revenue, but they need a team with the expertise and proven systems to make it happen.
We’re fast and focused. After a one-week onboarding period where we align on strategy, we move quickly into action. Within 30 days, your tailored retention systems—including flows, campaigns, and integrations—will be fully implemented and actively driving results.
Our clients typically see an 8x Return on Email Spend (ROES) within the first 90 days, with the potential to scale to 12x over the course of a year. Email & SMS often end up driving 30% or more of overall revenue when staying on top of all aspects of your retention systems: Deliverability, Flows, Campaigns, Technical Setup, SMS, List Growth, & 3rd Party Integrations.
Yes, alignment with your brand identity is a top priority for us. We don’t just create content—we design it with precision. From strategy and messaging to visuals and tone, every deliverable is carefully crafted to match your brand’s voice and aesthetic. Our design process is collaborative and transparent:
- Design in Figma: We create all of your designs in Figma, ensuring that every visual element is polished and in line with your brand’s identity.
- Approval via Miro: Before anything goes live, we present each design and strategy deliverable on Miro, where you can provide explicit feedback and approval. This gives you full control over the process and ensures that we’re aligned every step of the way.
By integrating seamlessly with your team and using these tools, we make sure that every piece of content we produce feels like it’s coming directly from your in-house team. This ensures not just quality but also consistency with your brand across all customer touchpoints
Absolutely! We prioritize open communication and full transparency throughout the entire process. Right from the start, you’ll have direct access to our team through a dedicated Slack channel, where we’ll collaborate and keep things moving smoothly.
- Kick-off Call: We begin with a detailed kick-off call to align on goals, expectations, and the strategy we’ll be executing together.
- Slack Channel: During the project, you’ll have direct access to our team via Slack, ensuring seamless communication for quick questions, feedback, or updates.
- Bi-Weekly/Monthly Check-Ins: For ongoing management, we schedule bi-weekly or monthly check-in calls to review performance, discuss optimizations, and ensure we’re on track with your goals. These regular touchpoints ensure we stay aligned and continue making data-driven improvements to your strategy.
We’ve worked across nearly every e-commerce vertical, including health & wellness, fashion, beauty, fitness, home goods, and more. With over 100 brands in our portfolio, we know the nuances of different industries and tailor each strategy to meet your specific needs and challenges.
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You’ve got the vision for the brand; we’ve got the strategy & team to make it happen. Let’s chat about how Kracked Retention can fuel your growth and create unique experiences for your customers every step of the way.
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